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Are You Joining a Home Based Business? What you should know before joining an MLM Business Opportunity

March 24, 2010 By: Claire Morawski Category: MLM, home based business

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The other day I received an email from a person who asked me if I have been long with my current MLM company and how I am doing, as he was researching business opportunities in the Network Marketing industry. So, if you are in the same shoes of this person and are looking for a good home-based business, then this article will help you to know what you need to look out for.

Are MLMs An Honest Business Opportunity?

The downside of the internet is that it seems to have generated more scams than legitimate business opportunities; and this is partly due to the fact that the internet has opened a whole new opportunity to the individual person to have easy access to all information. However, if you are equipped with the right knowledge, it is easy to spot a legitimate business from an illegitimate one almost instantly.

In addition, it doesn’t seem to help that the most common scams seem to involve an MLM company. However, as has been the case for centuries, even long before the internet era, the few individuals who try to scam people, manage to taint the whole industry. The same goes with regards to the Network Marketing Industry, where the few scams manage to smother the many success stories of those MLM companies that offer a legitimate way to work from home.

How Do I Spot A Scam?

Check why you are paid. If you are paid just for recruiting – getting more people to join the organization, and the whole business runs purely on this principle, then it is a scam and also illegal. All MLMs are based on both recruiting and retailing.
Do your homework. There are organizations such as the Federal Trade Commission whose purpose is to prevent unfair methods of competition, to protect the consumer and small businesses. Through their database of frauds, you can research any company before joining. This organization is mainly for the American population, however most countries would definitely have something to this – it might be listed under a different name, such as Fair Trading.
Your initial investment. Be wary of those companies that ask you for a large investment. Usually you would be asked to pay thousands of dollars, in return for a huge stock of products, which is extremely difficult to move especially if you are new to the market. The ideal company would only need you to buy a distributor kit or a kit with demonstration goods for you to sample out for yourself. This would only require a minimal investment, and normally you would be paying the equivalent of a ‘wholesale’ price for the kit, with no ridiculous mark up.
The retail price of the product. Check at what price you will be retailing the product, and how it compares with other products in price and quality. Most scams work on the principle of over charging for the service or product. So, it is advisable to research the products of any competitors, both other MLM companies and also the products that you would buy in stores and shops. One thing to take into consideration though is, that research has proved that most often the products (including nutritional products) retailed by an MLM company are of an extremely high quality, especially when compared with some cheaper products that you can buy off the shelf from a retail store. (Will write a future article on this concept and the research.)
Training provided. If the company won’t provide any training, then it is most likely a scam; and anyway you don’t want to be involved in a company that doesn’t invest in training their members, and to give them an equal opportunity to succeed.
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More Information That You Need To Know

 There are some websites which are dedicated solely to the home based business. You can check what they are saying about the company you are researching, and other companies in general. MLM Watchdog, NPROS and MLM Rankings.

Choosing your mentor. This is a very important step, which sometimes tends to be overlooked. Once you join a business, it is essential to learn how to market effectively yourself and your business. The majority of people who fail do so, because they realize that succeeding in the home business arena is not as easy as is painted, or because they find it hard to generate leads, or because they don’t seem to breakthrough to achieve the success that they have envisioned.

Unfortunately, through my experience, most members are still using strategies that at this-day-and-age do not make the most of technology. I have learnt to work mainly smart and not hard, and have embraced the power of the internet, together with attraction marketing strategies that brand me as an expert, where I get leads chasing me, instead of me chasing cold leads. Hence, I am able to train my team in the latest strategies that are effective, ensuring them success along the way and benefiting from the lucrative home based business.

Choose Wisely

The home based business is an extremely rewarding career, especially for those who want to work from home, and in the process enjoy their families, their freedom and their career success. However, this same career can be very frustrating if you don’t do your research properly, and end up with a company and/or a mentor who leads you to a dead wall.

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P.S. To Learn How To Market Online And Promote You (And Not Your Company), Irrelevant Of The Company You Are Involved In, Lessons Are Being Given At mlm.BrandingYouandCo.com

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