BrandingYOU&Co.

Dear Friend, …what do you think of our journey so far?! Send me a personal e-mail with your suggestions on how my blog can serve you better. Also make sure to leave comments, and get in touch for further assistance. Follow me on Twitter, add me as a fan on Facebook, Linkedin and MySpace for constant updates. To your success!

Ever since moving to Toronto I started realizing how different marketing oneself is here, compared to Malta. In Malta, which is a small island in the middle of the Mediterranean, has a population of roughly 400,000. So, word of mouth, the local newspapers, radio and TV stations were the most effective marketing strategies that one would use to brand oneself and one’s business. However, this all changed when I moved to Toronto, and started studying how someone can market effectively to a much larger audience, such as the 2.4 million people who reside in Toronto alone.

This quest led me to the internet solution. I started realizing that if I wanted a hairdresser in Toronto – I would look up ‘hairdresser Toronto’ on the internet. I would check who has a website and what feedback this hairdresser has from the public. This happened whenever I wanted an accountant for my tax returns, an esthetician for my facial, a dress for my brother’s wedding, a place to rent, a particular piece of furniture, a health insurance plan, an instructor for our driving lessons, to buy a car, and more. I always found my answers on the internet, and I am sure I am not alone considering that in 2009 in Canada alone 74.9% of Canada’s population are internet users.

Unfortunately at this day and age, if a service professional (or anyone for that matter) doesn’t have a presence online, they are considered invisible. So, in this article I will be discussing how a service professional can market his / her business online.

Who are the Service Professionals?

According to the Merriam-Webster’s Dictionary of Law, a professional service is defined as ‘a service requiring specialized knowledge and skill usually of a mental or intellectual nature and usually requiring a license, certification, or registration’.

So, it could be anyone who provides a ‘skilled’ service. Some examples are hairdresser, esthetician, teacher, accountant, chef, GP, podiatrist, dermatologist, nutritionist, personal trainer, dressmaker, lawyer, photographer, carpenter, massage therapist, interior designer, and so on. This list is not exhaustive, but at least it gets you thinking whether your profession can be classified under a Service Professional.

How to Create an Online Presence?

1. Have a website. I recommend having a self-hosted blog, because
a. you have total control over your website
b. you own your blogs and you are responsible for them
c. it is easy for you to install, maintain and update information
d. blogs do better in Search Engine ranking.
Nowadays you don’t need to know HTML or spend a lot of money to have your own website. I set mine up in 1 day (this is just structurally and not the content). It costs me US$15 annually to have my own domain name, and roughly US$12 per month to host my domain. And through my website’s host I get a free program which I can install on my domain, to be able to have my website.

2. Social Network. Create various accounts with different social media sites, such as Facebook, Linkedin and Meetup. And network – this is a similar concept to how you would network face-to-face, to promote your business. Although one has to keep in mind, that each social media site has its own ‘hidden’ rules that one has to follow, otherwise you risk being pushed to the side and not being taken seriously.

3. Give Value. When people search on the internet, they are primarily looking for information. So the rule of thumb is to give 95% of the time, and expect 5% in return. This means that if for example you are a hairdresser, post regular articles on your blog where you are educating your readers. Examples of topics would be – choosing the best hairstyle for your features, how to take care of your hair during the hot summer months, 5 easy tips on how to maintain healthy hair. Once people find that you are providing value, they would view you as an expert and a person-to-go-to for advice.

4. Build a Relationship. Once you have a loyal following, it is time to build a relationship with your readers. Usually this comes in the form of asking your readers for their email address, so you would be able to send them weekly emails full of valuable information. Never spam or try hard-core selling.

5. Send Updates. When you have a list of people following you, it is easy to keep them updated with any news that you might have. You would do this either by sending an e-mail blast to your readers or by using tools such as Twitter.

How to Benefit from Online Marketing?

Once you are seen as an expert, you can benefit in either of 2 ways:
1. If people are looking for a service professional in your area and they have realized how knowledgeable you are in your niche, then they would come to your salon or office or restaurant.
2. On the other hand, if you are in a different area you can make use of the loyal following by selling online. Examples of items that you can sell are: an e-book which you wrote, products that you work with, and affiliate products.

Visit mySkin&Co to see how I brand myself in my niche of skin treatment and myBody&Co where I focus on providing information on healthy living.

P.S. To Learn More About Marketing Strategies And How To Use The Internet to Brand Yourself As An Expert In Your Niche Marketing, Lessons Are Being Given At www.BrandingYouandCo.com

To Your Success

Popularity: 3% [?]

A lot of people shun away from Social Media and Social Marketing, because many associate Social Marketing with just sites such as Facebook and often consider this a ‘waste’ of time spent chit chatting. The majority are not aware of how effective Social Marketing is to build a fan base, to brand yourself as an expert in your niche and to generate more traffic to your business. But this is only guaranteed if one knows how to use Social Marketing the right way.

In this article I am going to go over the several different types of sites that make up Social Media, and categorize them in 5 sections.

1. Social Networking (Community Sites):-
These sites are where one enters to network with different kinds of people. Each site is usually for a specific group of people.
 Facebook – student communities
 LinkedIn – manage and share your resume (CV)
 MySpace – friend site
 MeetUp – find common interests and organize meetings
 Twitter – update your followers what you are up to

2. Social Bookmarking (Social News Sites):-
These are the user-submitted and voted news sites where anyone can post stories and take advantage of the traffic flowing through the sites to get targeted visitors. Communities can share their favourite bookmarks, articles, videos, etc – anything that is news.
 Digg – submit links and stories; vote and comment on the content
 Technorati – find what people are saying
 Del.icio.us – store, share and discover web bookmarks
 Reddit – submit, rate and rank news
 StumbleUpon – discover great websites that match your interests

3. Content Sharing Sites:-
Websites where you can generate your own content and share it with the community.
 Wikipedia – contribute and get smart (can create a Wiki for your site)
 Squidoo – create pages (called lenses) for subjects of interest
 HubPages – submit magazine-style articles which are posted as individual webpages (referred to as Hubs)
 Gather – share, earn and gather information
 EzineArticles – expert authors share their best quality original articles

4. MultiMedia Sharing Sites:-
Websites which specialize in all kinds of media sharing and creation.
 YouTube – upload and share your video
 Flickr – manage and share your photos
 SlideShare – upload and share publicly or privately PowerPoint presentations
 JamGlue – create and personalize audio. Upload, record music and remix it.

5. Blogging Sites:-
Blogging platforms allow you publish content directly onto your blog, to communicate and share your knowledge with your customers.
 Blogger – a free blog publishing tool from Google for easily sharing your thoughts with the world.
 WordPress.com – another free blog publishing tool
 Movable Type – build websites, blogs and communities on a single platform
 WordPress.org – own your blog and install on a domain name of your choice

In future articles I will be showing you the different ways of how I use the above multi-faceted marketing strategies to promote my businesses (internet marketing business, service provider offline business, and service provider online business). In the meantime start contributing to the places and get links. Just do it responsibly and the way the other members of each community do it to keep from getting banned. You do NOT want to spam these places.

Be aware – this Social Media trend is HUGE and is extremely under utilized by the majority of online business owners, offline business owners and network marketers. However, be warned… there is a right way and a wrong way to use Social Media and Social Marketing to get massive levels of exposure – including more traffic and more leads – for your business.

If, on the other hand, you are aching to learn immediately the correct way of how to use Social Marketing Strategies, so as to start implementing the strategies ASAP to market your business, then Click Here if you would like to generate leads for your MLM business or Click Here if you would like to generate traffic for your Online, Offline or Small Business, especially if it is service related. You would need to input your e-mail to get access to some phenomenal training, and a chance to have a coaching session with me where I will personally show you the ropes and how to specifically use Social Media Marketing for your particular business.

To Your Success

Popularity: 2% [?]

Whether you are involved in a Network Marketing Company (MLM) or you are a service professional or you are a small business owner, internet marketing can help you explode your business. However, one has to have a strategy in place for the marketing to be effective.

Branding YOU as the Expert

The NUMBER ONE rule of thumb is that you have to Brand You and Your Company as a leading thought in your industry, to succeed on the internet. You have to respect the ‘law’ that first you help people before asking for their business. It is human nature that when people start viewing you as an expert in your field, they automatically do what you tell them to do – as they have come to respect your opinion and trust you that you are advising them for their own benefit. You have become a source of authority in their life – so they buy from you, they ‘hire’ you as their service professional, they follow your guidance, …

To become known as an expert in your niche, you mainly start by helping people. You have to earn their trust, by showing them that you are a leader in your industry and you know what you are talking about. But first they have to experience first hand that you know what you are talking about and that they can trust you. Hence, a complete no-no is pitching your sales talk at first sight. Rather at the first meeting offer some tips on how they can better their situation.

Let me give you an example for all this to be clear. Let’s say you are a florist by profession and have a store (can be online or offline). You are in an online forum when someone complains that they bought these flowers and after just 1 day they died. So you would write in the forum about tips how to make your flowers survive longer than 1 day – you would go into how to choose flowers when buying, if to cut the stem or not, how often to change the water, what room temperature should the flowers be and so on. At the end of your comment, you would write your name and your website address. This would position you as an expert, and people would come to visit your website and then your store. Compare the above to instead leaving a comment and writing something like this: ‘Buy your flowers from www.FxLxOxWxExRxS.com – guaranteed to last you for 10 days.’ I am sure you realize which comment will generate more traffic.

Who can Market Online?

Anyone who is alive and breathing can use the power of the internet to market and brand oneself and one’s company.

If you are a Service Professional or a Solo Entrepreneur, you can use the internet to brand yourself as an expert in your field. Set up a blog and market yourself as a thought leader in your niche, by writing articles and giving free knowledge to your readers. For example if you are an accountant you can write articles on how to calculate your yearly income tax, how to save on your taxes, simple tips for business owners, and so on.

Same goes if you are a Small Business Owner – use the internet to brand your business as the leading company in your niche. If you are an owner of a hairdressing salon – write articles on how to have a hair cut that suits your features, the latest trends, 5 easy tips on how to ensure healthy hair, and more.

Let’s now look at someone who is involved in an MLM company. You were given a generic company website, you were not taught how to market effectively, and hence you are suffering from a lack of leads. So you turn to the internet to brand yourself as an expert in your niche, and hence start generating endless leads. Let us say that you are involved in a company selling vitamins. So you create a blog where you market yourself as an expert in vitamins – you write articles on why vitamins are important, how many vitamins a day is needed, what vitamins to avoid if you are breast feeding, and on and on. This will brand you as an expert in vitamins, and people would automatically follow your advice and buy vitamins from you. Now in Network Marketing, one makes a living from selling but also from recruiting. So it is also important to brand yourself as an expert in recruiting. You can do this by targeting those individuals who are aspiring entrepreneurs. (Note: not your friends and family, nor the strangers at the mall, nor the leads that you call off a list, but aspiring entrepreneurs who have always dreamt of being their own boss). You would write articles to teach them on how to start their own business, how to market online, how you recruit people, and so on.

One thing I have to emphasize is that the information that you supply to people has to be the truth – as otherwise if someone finds out that you have been tricking them, then your reputation and business takes a quick downhill turn.

How to Market Online

Your next question must be how do I market online and brand myself as an expert?! You have to use marketing strategies to generate traffic to your website – some of them are free and others are paid strategies. An easy-to-understand example, which many of you are familiar with, is offline marketing – stores and other businesses use different mediums, such as newspapers, magazines, press releases, postcards, radio, TV to advertise and generate traffic to their store or business. Exactly the same goes on in the internet. There are different marketing strategies that you can make use of to advertise you and your business, to generate traffic to your online store (your website) and / or your offline business.

One of my favourite marketing strategy is blogging, and hence article marketing. I am sure that you have realized that having an online presence is a must nowadays for any business. If you don’t have an online presence, you are invisible to the world, and generating business would be harder. Some businesses choose to have a static website, however I strongly prefer a self-hosted blog where you are constantly updating information and constantly communicating with your clients. (Note: creating a self-hosted blog is easy to setup – no knowledge of HTML needed, and you can set up your own self-hosted blog with one 90 minute training webinar. You can Click Here for the free training) With blogging comes article writing, where you can even submit your articles to different directories – this marketing strategy will help to continue branding yourself as the person-to-go-to in your niche, and will help to promote your blog as a platform to your business.

Other marketing strategies include using social media such as Facebook, Twitter, YouTube, LinkedIn to brand you as an expert, and direct people to your blog, and hence to your business (can be online store or offline business). Using paid strategies such as Pay Per Click ads and Paid Press Releases is another form of generating traffic to your business. Leaving comments on other blogs, participating in forums and interacting on the internet is also effective, especially in the beginning. Advertising for free on Craigslist and Backpage is another option. E-mail marketing is another effective way to keep a correspondence with your list of readers and clients.

As you can see, there are many ways one can ‘advertise’ on the internet. But MY ADVICE TO YOU is to choose one marketing strategy, or maximum two, and stick with it till you start seeing results. Keep tweaking and testing till you become an expert in that marketing strategy, and your conversions start pouring in. Always follow the mantra ‘expect to give before expecting anything in return’ – give out free valuable information (not spam and not pitching your sales story) that will brand you as a leader in your niche, and eventually this will earn you big bucks. And also keep in mind that using the internet as a medium to brand yourself as an expert takes time – so be patient but consistent – your determination will eventually pay off big time.

I personally use MLSP as my marketing system – it is my educational platform where I constantly learn effective marketing strategies that brand me as an expert in my niche, strengthens my reputation, and consequently gives me great leverage and power to explode my business. If you would like to test drive the same system, then visit www.BrandingYouandCo.com for more information.

To Your Success

Popularity: 2% [?]

I personally have been doing internet marketing for only a few months. However, before actually taking the plunge I had been on a huge learning curve – learning and trying to understand everything about internet marketing, and had a massive overload of information in about 1 year. Then I decided to act. Within three months my blog is looking more and more professional everyday, my traffic is increasing and my Alexa ranking is climbing.

So, what I want to do in this article is to funnel you towards one direction which will help you get started in internet marketing without getting lost. As, through personal experience, I have found that the more you learn, at times the more confusing it becomes and you end up doing nothing because you simply don’t know from where to start.

Down to the Basics

As with any other career, first comes the learning. There is a lot to learn in internet marketing, but what you have to understand is that this process is a journey. And sometimes by acting you will learn more and faster, than by just reading about it. The same goes with any other career – first you gain knowledge, but then you get better at it once you start implementing your knowledge. One thing that you have to keep in mind though, is that you can’t expect to plunge in and become an expert or a six-figure earner overnight.

Once you start doing your research, you will definitely come across a lot of hype of earning thousands of dollars in one week, or get rich overnight schemes, or buy this course which will allow you to discover the secret of top leaders in the industry. Let me clear this from the beginning – that’s, more often than not, just a load of crap. Make sure that you do your research well. As with any career, internet marketing requires a learning curve and lots of hard work, although the good thing about it is that you can achieve massive success if done properly, unlike with other careers.

Internet Marketing is as a legitimate business as you make it. Unfortunately, some people look at an internet marketing as suspicious career, and that is because, as with any career, some people have abused internet marketing to scam people and hence to tarnish this industry’s reputation. My advice to you is to always follow your honest characteristics and use this massive industry to leverage your business, wealth and reputation, and eventually to contribute to society at large.

As in any industry, the key to success is to always keep on learning. Internet Marketing is an evolving industry, with things changing every day, so it’s essential to keep abreast with what is happening and to keep learning for personal growth. In addition, hard work, determination and focus are essential qualities, if your goal is to succeed in this industry.

What attracted me to Internet Marketing in the first place?

Below is a list of benefits (in no particular order) that made me personally embrace Internet Marketing as a career…
 Your office can be anywhere you want it to be (home, beach, coffee shop, office, … – your call) – this is ideal if one of your priorities in life is to spend time with family, friends and live life humanly.
 No time wasted on commuting – other than trips to the bank!!!
 There are 1.5 billion internet users which can be your potential next customers. You can deliver your product, training, skills to a wider audience – so in a sense you get to ‘help’ more people.
 You can first start off to complement your full-time job, and eventually turn it into a full-income full-time-job-attitude working part-time hours. This makes it less risky than quitting your current job completely or investing in start-up costs to start operating your own business full-time.
 You can be your own boss. This allows for flexibility and you can work on your own terms, values and priorities.
 Build a business which you can call your own.
 Can supplement an existing offline business.
 Develop business skills along the way.
 Will network with a lot of people all over the world.
 Can choose your niche market within internet marketing – find what you are good at, strengthen your skills and offer those services over the internet.

I’m sold – tell me more

First of all you need a solid foundation on which to build your business. And the heartbeat of any internet business is your own self-hosted blog. Nowadays it is very easy to have your own, unique, professional website – and you don’t even need to know any html or computer programming degrees. Blogs are essential because they are your voice to the world – they are constantly changing (so people keep coming to them), they are your communication tool (you tell people what you want to tell them), and they can be personalized (you design them how you want).

I have created a 5 day training course which you can access for free, which allows you to learn and implement the basics to be able to start your own business online. The first day is all about building your own blog – at the end of the presentation you are easily able to create your own blog – it’s the same presentation I used to build my blog. I created this training, especially for people like you who are feeling lost and don’t know from where to start. I was in the same position as you, not a while ago, and I just wished I could have had something similar to my 5 day training, as it would have saved me lots of time and would have propelled my business in motion faster than it did.

So sign up for the 5 day training course on how to start a business online for free, and get cracking TODAY if you are seriously interested in adopting internet marketing as part of your life.

PS Make sure to let me know how the course has helped you and what you wish to see in the future.

To Your Success

P.S. Are you still hoping for the big break? If you are sick and tired of chasing people, with no break in sight, then it’s time to take control and change your action plan. Uncover my secrets to generating free leads and signing up more reps than I can handle on complete autopilot using social networking marketing. Go here NOW! => Give Me The Secrets

Popularity: 4% [?]

I first learnt about David Wood, about 3 months ago, when I was invited to attend a training call in which David Wood revealed all his secrets on Article Marketing and how he personally uses this strategy to get traffic to his websites, to generate leads and to sponsor distributors in his primary company. The maxed-out training call was one of the turning points in my internet marketing career.

Three months ago I was following a lot of people who were industry leaders in the internet marketing, and I learnt a lot from them. However, somehow I resonated with David Wood for various reasons, some I will mention, and decided that he will definitely be one of my mentors. So I deliberately chose to join the Marketing Funnel System that we both use in our business, specifically through him than anyone else, because I figured that like this I can have him as one of my great mentors.

Who exactly is David Wood?

He had started in the network marketing industry about 7 years ago. However he was doing the old traditional network marketing methods, because he knew no better. He failed in the first 2 companies he got involved in, and in his third attempt he became somewhat successful, because of his persistency and determination to make it work, and because of his right mental attitude, which I highly encourage, of continuous personal development and growth. However he had bigger dreams for what he wanted his business to be like. Failing 3 times was a blessing in disguise, because it helped to lay the grounds to what happened to him next. His continued quest for answers, led him to figure out the secrets of the network marketing industry, and to go from struggling in this industry to massive success in a very short period of time.

How did he do it?

Let’s look first at some of his characteristics that I admire. First of all he has the mindset of an entrepreneur. He is 100% focused – he has his eyes fixed on his goals, and knows the process he will be implementing to get him there. Because I have been following David from nearly the very beginning of when he started online, I have had the privilege to watch David grow from someone determined, but still testing his grounds, to someone who is confident, a true ‘alpha-networker’, yet still down-to-earth, in just 4 months. And, seeing this change for myself, gave me the encouragement necessary to believe that I, and anybody for that matter, can succeed online – only if you have the drive, enthusiasm, passion, determination, attitude of embracing personal growth and mindset that David Wood has.

In addition, he is creative – always coming up with innovative ideas, he is a great entrepreneur with laser focused vision, and he is on fire, working hard to achieve his dreams. And it is all these combined together, that has enabled him to win a brand new BMW as part of a contest of who generates the most sign ups in the Marketing Funnel System I mentioned before, and a sum of money from another contest of whose team sells the most copies of Magnetic Sponsoring – which is a book based on the psychology of Attraction Marketing.

Speaking of which, David has embraced Attraction Marketing himself, and realized that the key to developing an organization is to develop oneself to be a person that attracts people to one’s organization. This is one of the fundamental ‘secrets’ that one has to acknowledge, to be able to prosper like David and other industry leaders. Another ‘secret’ that David Wood mastered is that relationships come before recruiting – hence one has to have a series of escalating exposure to have people join you.

David also came to understand something that 99% of entrepreneurs will never grasp or implement. Even though all businesses are competitive in some way or another, yet David has an ‘Abundance Mindset’, and figured out that eventually everyone will benefit, when he decided to reveal ALL his top online article marketing secrets for free during the training call. With this mindset, David also does free weekly training calls to people on his list, because he is a huge fan and understands the importance of personal development and personal growth. And I think it is this common approach – of giving without hesitation, before expecting anything in return – which ‘attracted’ me to David, and which leads us to prosper – because in the end everyone will benefit, as the internet is so vast that there is enough opportunity and money for everyone to gain success and financial freedom.

An Invitation to YOU

David and I have implemented strategies in our businesses, because we believe in personal growth, and hence have continued to search for answers on how to grow our businesses. We have come to realize that ‘old school’ MLM strategies, such as opportunity meetings, in-home presentations and prospecting to complete strangers, are a thing of the past. We have moved on with the times, and embraced fresh marketing strategies which took our businesses online, and where we really wanted to be.

I would like to take this opportunity to invite you to join forces with me. I’ll introduce you to David Wood and other leading MLM trainers, and also I’ll personally train you how to build your business successfully using internet marketing.

To Your Success

P.S. Are you still hoping for the big break? If you are sick and tired of chasing people, with no break in sight, then it’s time to take control and change your action plan. Uncover my secrets to generating free leads and signing up more reps than I can handle on complete autopilot using social networking marketing. Go here NOW! => Give Me The Secrets

Popularity: 5% [?]

Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well. ~ Voltaire

Here you are going to find a list of Free E-Books that can be downloaded and read and shared and enjoyed. They are in order of being written – with the most recent at the end of the list.

If you would like to view the most recent posts, Visit My Blog.

You can also search through the archives by way of time or category. Search on the right side bar under Topics (for category searches) or Achives (for time searches). If you are looking for something in particular, try the Search on the right side bar.

Also make sure to Subscribe to my Feed, so that you will be the first to know when a new blog is posted.

Enjoy!!!

List of Free E-Books

Authority BlackBook By Jack Humphrey of BlogSuccess.com

To Your Success

Popularity: 4% [?]

Imagine your cell phone going off. It is the 5^th time today. You take the call and you hear:

“Hi Claire. My name is Jack. I have been checking out your website for the past hour and I’m interested in working with you.”

 Imagine getting an e-mail:

“Hi Claire.

This is Anne. I have been doing some research on the internet and came across your website. I have studied it really well and have decided to join your company. I am ready to get started now.”

This is every marketer’s dream. In this article, I am going to discuss how by using attraction marketing for your business, you are taking big steps towards making this dream a reality for you.

Traditional Selling

On reading the above, most people say:

“Common Claire. I just wish that happens to me, but it sounds too good to be true!”

And I don’t blame you for not believing in the power of attraction marketing, if you are used to using outdated dinosaur ‘old school’ techniques, that upline trainers still teach, to promote your business, such as:

• chasing family and friends
• making lists of warm leads
• prospecting at malls
• using the ‘3-foot’ rule
• buying leads
• cold-calling
• sending out e-mails to people not on your list (in other words – spamming)
• putting up signs on telephone poles
• handing out flyers
• wearing embarrassing buttons and pins
• doing presentations and meetings
• organizing parties.

You have been given a replicated website, taught the ‘art of duplication’ and have been urged to sell aggressively. And most probably, along the way, you have experienced painful rejection, humiliation, frustration, wasted time, and little or no results to show for all your hard work and money.

This can all change if you embrace ‘the science’ of attraction marketing.

Understanding people

Grasping the philosophy of attraction marketing can be difficult, especially for traditional marketers. To understand the law of attraction, first we need to learn about people and change our focus.

• People don’t like being sold to. The more you sell, the more people resist it. The more polished you are the more they will resist your approach. Don’t sell them, use attraction marketing :-)

• People don’t like the feeling of being handled. They like being free to choose, and to shop around without being pressurized.

• People like to buy. It’s always exciting to go home with a shopping bag or to wait for an item in the post. Also people love the experience of shopping – if it is enjoyable.

• People like being in control. They need to be in control of the whole buying process. They like building relationships and would come back repeatedly for the pleasant experience – to feel good.

So, nowadays people don’t just buy because they need something, but rather they buy into the experience. Attraction Marketing is all about creating a long term relationship with the customer.

What is Attraction Marketing?

Attraction Marketing is the way you project yourself, which makes people want to do business with you. It makes them keep on coming back to you for more. The more value and knowledge you give, the better the chances of conversion are (from leads to customers).

The benefits of Attraction Marketing:

• doesn’t waste your time nor does it waste the time of uninterested customers.
• in many ways it takes the pressure off you (the seller) and does not put any pressure onto your customer.
• your time will be spent talking to those who have a genuine interest in purchasing from you or doing business with you. Remember, your customers will come to you now.
• implement a system that will allow your customers to get to know and trust you. In their eyes you will become an expert in your field. Helps to build your credibility, and draw interested and targeted prospects to your site. Automatically creates deep, personal and emotional relationship between you and your prospects before they talk to you.
• brands YOU, which ensures that you never go out of business.
• gives customers the ability to contact you. (In return, you should return emails and phone calls promptly.) Now the tables have turned – it is they who are contacting you, as opposed to you cold-calling uninterested people. You have become the hunted instead of being the hunter!!!
• no more selling or painful rejection.
• uses automation to enroll customers and distributors (almost effortlessly). Hence your business becomes more profitable.
• generates quality leads – prospects will be giving you their contact details, thus building your own profitable list. Ever heard the saying – ‘the money is in the list’?!
• puts the fun back into your business
• in essence, attraction marketing gives you the tools to deal with those who are now well informed about your business and ready to make a purchase.

So now the trick is how to attract people and get them to chase you?!

First of all you need to have a web presence. The website has to be unique to you – it has to be YOUR website. It has to brand YOU. Ideally you should purchase a domain name and host a wordpress blog on your own server. This gives you total control over your blog, and positions you as a person who knows their stuff.

Then your aim is to direct traffic to your website – to promote your website. You can use different marketing strategies such as social media marketing (facebook, myspace), video marketing (youtube), article marketing, pay-per-click, and even offline marketing (direct mail). The list is endless. You have to choose 1 or 2 marketing strategies that you are good at, and focus on those.

The more links you have online, the more prospects you will attract to your website. The more traffic you get to your website, the more visible your website becomes and the more you will be looked at as an authority in your niche. You need to make sure to provide your leads with valuable information, so that they want to keep coming to you and so your name will get out there.

Summary

For many, understanding attraction marketing can be a real shift in their way of thinking.

In traditional marketing, you go out and aggressively tell people what you offer. On the other hand, attraction is a more indirect way of bringing prospects to you based on their getting to know you, trust you and value you.

In the attraction approach, you have to add MASSIVE value to people (usually for free or cheap), and then they’ll trust you enough to spend significant money for even more value. The hint here is – instead of thinking about selling, focus on serving. To have long-term success in your business, give value before you expect to receive.

Now, attraction marketing doesn’t replace your current marketing campaigns; it rather enhances and compliments them. It can actually be adapted to any business, whether you are promoting a network marketing opportunity or selling a specific product or service.

Promoting using attraction marketing is a long term strategy – it might not give you immediate results in terms of conversions, however, it is powerful in branding you and your business, and building life-long relationships based on trust and value, where prospects keep coming back to YOU because they view you as an expert in your field.

To Your Success

P.S. Are you still hoping for the big break? If you are sick and tired of chasing people, with no break in sight, then it’s time to take control and change your action plan. Uncover my secrets to generating free leads and signing up more reps than I can handle on complete autopilot using social networking marketing. Go here NOW! => Give Me The Secrets

Popularity: 2% [?]

Popularity: unranked [?]

‘Where a Nobody Prospers’

In this blog… Educational, Inspirational, Empowering training on:

How to Use Internet Attraction Marketing Tactics To Create Your Own Raving Fans!

 Have you been trying to use Internet Attraction Marketing to brand yourself and market your business on the internet?
 Have you tried using Facebook as your marketing strategy, then after a few weeks of not seeing any results, you decided to switch to Twitter?
 Have you been switching from one mentor to another trying to search for answers to succeed like they did?
 Have you been buying one ebook after another, trying to find the secret to breakthrough?
 Have you been wanting to quit, but yet you hang on?

Well, I have the answer for you…. if you have arrived so far, then you are a fighter. Allow me to show you the marketing tactics that I use, and follow my step-by-step training so that you won’t get distracted anymore, and to stay on the right track of your success. Stay updated by subscribing to my blog so that you will immediately be notified of the latest posts.

Click Here to Start Your Step-by-Step Training

To Your Success

Popularity: 100% [?]