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Imagine your cell phone going off. It is the 5^th time today. You take the call and you hear:

“Hi Claire. My name is Jack. I have been checking out your website for the past hour and I’m interested in working with you.”

 Imagine getting an e-mail:

“Hi Claire.

This is Anne. I have been doing some research on the internet and came across your website. I have studied it really well and have decided to join your company. I am ready to get started now.”

This is every marketer’s dream. In this article, I am going to discuss how by using attraction marketing for your business, you are taking big steps towards making this dream a reality for you.

Traditional Selling

On reading the above, most people say:

“Common Claire. I just wish that happens to me, but it sounds too good to be true!”

And I don’t blame you for not believing in the power of attraction marketing, if you are used to using outdated dinosaur ‘old school’ techniques, that upline trainers still teach, to promote your business, such as:

• chasing family and friends
• making lists of warm leads
• prospecting at malls
• using the ‘3-foot’ rule
• buying leads
• cold-calling
• sending out e-mails to people not on your list (in other words – spamming)
• putting up signs on telephone poles
• handing out flyers
• wearing embarrassing buttons and pins
• doing presentations and meetings
• organizing parties.

You have been given a replicated website, taught the ‘art of duplication’ and have been urged to sell aggressively. And most probably, along the way, you have experienced painful rejection, humiliation, frustration, wasted time, and little or no results to show for all your hard work and money.

This can all change if you embrace ‘the science’ of attraction marketing.

Understanding people

Grasping the philosophy of attraction marketing can be difficult, especially for traditional marketers. To understand the law of attraction, first we need to learn about people and change our focus.

• People don’t like being sold to. The more you sell, the more people resist it. The more polished you are the more they will resist your approach. Don’t sell them, use attraction marketing :-)

• People don’t like the feeling of being handled. They like being free to choose, and to shop around without being pressurized.

• People like to buy. It’s always exciting to go home with a shopping bag or to wait for an item in the post. Also people love the experience of shopping – if it is enjoyable.

• People like being in control. They need to be in control of the whole buying process. They like building relationships and would come back repeatedly for the pleasant experience – to feel good.

So, nowadays people don’t just buy because they need something, but rather they buy into the experience. Attraction Marketing is all about creating a long term relationship with the customer.

What is Attraction Marketing?

Attraction Marketing is the way you project yourself, which makes people want to do business with you. It makes them keep on coming back to you for more. The more value and knowledge you give, the better the chances of conversion are (from leads to customers).

The benefits of Attraction Marketing:

• doesn’t waste your time nor does it waste the time of uninterested customers.
• in many ways it takes the pressure off you (the seller) and does not put any pressure onto your customer.
• your time will be spent talking to those who have a genuine interest in purchasing from you or doing business with you. Remember, your customers will come to you now.
• implement a system that will allow your customers to get to know and trust you. In their eyes you will become an expert in your field. Helps to build your credibility, and draw interested and targeted prospects to your site. Automatically creates deep, personal and emotional relationship between you and your prospects before they talk to you.
• brands YOU, which ensures that you never go out of business.
• gives customers the ability to contact you. (In return, you should return emails and phone calls promptly.) Now the tables have turned – it is they who are contacting you, as opposed to you cold-calling uninterested people. You have become the hunted instead of being the hunter!!!
• no more selling or painful rejection.
• uses automation to enroll customers and distributors (almost effortlessly). Hence your business becomes more profitable.
• generates quality leads – prospects will be giving you their contact details, thus building your own profitable list. Ever heard the saying – ‘the money is in the list’?!
• puts the fun back into your business
• in essence, attraction marketing gives you the tools to deal with those who are now well informed about your business and ready to make a purchase.

So now the trick is how to attract people and get them to chase you?!

First of all you need to have a web presence. The website has to be unique to you – it has to be YOUR website. It has to brand YOU. Ideally you should purchase a domain name and host a wordpress blog on your own server. This gives you total control over your blog, and positions you as a person who knows their stuff.

Then your aim is to direct traffic to your website – to promote your website. You can use different marketing strategies such as social media marketing (facebook, myspace), video marketing (youtube), article marketing, pay-per-click, and even offline marketing (direct mail). The list is endless. You have to choose 1 or 2 marketing strategies that you are good at, and focus on those.

The more links you have online, the more prospects you will attract to your website. The more traffic you get to your website, the more visible your website becomes and the more you will be looked at as an authority in your niche. You need to make sure to provide your leads with valuable information, so that they want to keep coming to you and so your name will get out there.

Summary

For many, understanding attraction marketing can be a real shift in their way of thinking.

In traditional marketing, you go out and aggressively tell people what you offer. On the other hand, attraction is a more indirect way of bringing prospects to you based on their getting to know you, trust you and value you.

In the attraction approach, you have to add MASSIVE value to people (usually for free or cheap), and then they’ll trust you enough to spend significant money for even more value. The hint here is – instead of thinking about selling, focus on serving. To have long-term success in your business, give value before you expect to receive.

Now, attraction marketing doesn’t replace your current marketing campaigns; it rather enhances and compliments them. It can actually be adapted to any business, whether you are promoting a network marketing opportunity or selling a specific product or service.

Promoting using attraction marketing is a long term strategy – it might not give you immediate results in terms of conversions, however, it is powerful in branding you and your business, and building life-long relationships based on trust and value, where prospects keep coming back to YOU because they view you as an expert in your field.

To Your Success

P.S. Are you still hoping for the big break? If you are sick and tired of chasing people, with no break in sight, then it’s time to take control and change your action plan. Uncover my secrets to generating free leads and signing up more reps than I can handle on complete autopilot using social networking marketing. Go here NOW! => Give Me The Secrets

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