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How To Create Raving Fans on Facebook to Generate Leads For Your Business

March 16, 2010 By: Claire Morawski Category: Marketing, Networking Online, Social Media Marketing

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You can spend hours on Facebook chit-chatting, or you can spend 30 minutes per day on Facebook networking and building your business. Facebook is a great tool to network and promote your business, especially if you are involved in Network Marketing, if you are a service professional or an owner of a small business. However, there are some rules to abide by, for Facebook to work for you.

Here are 5 tips which you can start implementing to build a huge fan base and to start generating leads for your business.

1. Setting up your profile. The aim of your profile is for people to get to learn more about you, what is your speciality, and how you can help them. On your home page you would want to add your website to divert traffic to your website.
2. Adding your photos. Add professional photos. Always keep in mind that your clients will be viewing your photos, and would be judging you according to your photos. Also make sure to add any photos of you at a conference, or in some business networking event – this enhances your professionalism and you are viewed as a person who is always learning.
3. Adding friends. Facebook is known as a social network site. Here is where you make friends. But you don’t waste time ‘chit-chatting’. Instead you focus on finding like-minded individuals, who have the same interests as you and who are looking for answers to their problems. When you find a person who you want to connect with, send them a personal message, example ‘Hi ….., I see that you are into branding. So am I. Let’s connect.’ In addition, you have to be consistent, and make it a point to send friend requests and messages to say 30 people a day.
4. Developing a relationship. Once you have your contacts, you have to focus on developing a relationship with them, and becoming a ‘friend’. Focus on helping them, the same way you would care for a friend. Focus on creating value. Share valuable information on Facebook, such as a link to an interesting training or a link to a free ebook, or a link to a website. Can even send them a short welcoming video, for the people to get to know you better.
5. Remembering b’days. Our favourite day is our b’day. It’s a special gesture when someone remembers your b’day and actually sends you a personal greeting. This can easily be done through Facebook.

As always you have to stand out of the crowd, to be remembered. So be creative, and let your own personality come through.

P.S. Get immediate access to an Exclusive Free Training on
How To Turn Facebook Into a Ferocious Animal That Creates Cash On Demand .

P.S.S. To Learn More About Marketing Strategies And How To Use The Internet to Brand Yourself As An Expert In Your Niche Marketing, Lessons Are Being Given At www.BrandingYouandCo.com

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  • Hi,
    There's no doubt that FaceBook can pay dividends if marketed properly, it’s the one area that i have not monetized as yet. Unfortunately I have a distinct dislike of FaceBook and have never really liked the site; I prefer other social networks like twitter. But you can't ignore FaceBook's popularity, so in the end I will have to redress.
    Thanks for the read
  • Hi Bill. Thanks for your contribution.
    I like to promote Facebook as one of the first free social media marketing for newcomers to the industry, as I find that many already have an account and would hence be somewhat familiar with Facebook. This slightly reduces the 'fear of the unkown', since usually it is the first step which is difficult.
    But I agree with you that there are different marketing strategies that one can adopt - and also that sometimes we find ourselves connecting more with the users of one particular social network site than another.
    The only advice which I would add is, especially in the beginning of your career, to choose only ONE marketing strategy and commit to it till it reaps the rewards. And only then move on to another marketing strategy. It is not worth having mutiple accounts and not having enough time to master them. So stick to just one and work it till you are an expert in it, and it is yielding results. Then move on and continue growing.
  • Hello Clair,
    Thanks’ for the reply.
    Solid advice, your point about over stretching yourself is very much prevalent for a lot of would be IMs. I see your point with FaceBook, and i would encourage 1st timers to place FaceBook at the top of the pile when starting out. For me, I have always found FaceBook over complicated but they do have some excellent fan pages for newbie’s to learn their trade, you just need to be careful when choosing which one to follow.
    The biggest task for me has been to organise all of my social networks through one interface. I make use of HootSuite for multiple Twitter accounts and FaceBook fan pages which can be tabbed, so you can have several tabs for all your popular categories. This area of integration is vital for busy networkers and is wide open for developers to monetize.
    As for blogs, well hopefully the imminent release of WordPress 3.0 will solve the maintenance issues for large networks.
  • You are right Bill. At times, as one becomes more active and confident online, and starts using more social media, then it can become overwhelming to cope with all the social network accounts, and most importantly to keep up with the accounts - in the sense that one has to be continuously committed, and post regularly. And then interfaces such as HootSuite are essential, to make things a bit easier and more organized for us.
    Thank you for your feedback Bill. I really appreciate. Keep up your good work at your website.
  • Thanks' Claire, right back at you (-:
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