Review of Aweber – Email Autoresponder
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I personally use Aweber to build a relationship with my readers, subscribers and customers. In this article I am going to list Aweber’s features and how they can help you in your business, so that you would be able to make the right choice whether Aweber is right for you too.
1. It is simple in design. When you subscribe, there are many training videos, articles, guides and webinars that walk you through the setting-up process and to get familiar with the system. In addition, the core features are easily available through tabs at the top. It personally took me about an hour (maximum 2 hours) of playing with the system to set everything up.
2. Aweber boasts excellent email deliverability rates, so that your email reaches the inbox of your subscribers. Aweber enforces a zero-tolerance anti-spam policy. They even have a built-in spam meter, where you can see the possibility of your email’s spam rate before sending, and it also gives you suggestions on how to lower the score.
3. Grow your list through a signup form on your site. Through Aweber, you can publish a signup form (a web form) on your website, blog or even onto your social media account, to turn people visiting your site into subscribers. You can easily choose from a wide variety of ready-designs, and yet you can still customize them according to your needs. For example you can add various fields to your web form, such as Phone Number as a required or an optional field, or your Subscribers’ Skype IM. In addition, it is also easy to install the web form once you create it.
4. E-mail authentication. Once a reader signs up for your list via a web form on your site, Aweber sends the subscriber to confirm their opt-in status via an authentication email. The authentication email ensures that the reader is serious about subscribing, and it also ensures that Aweber’s spam-free reputation remains so. You can also customize the email authentication, so that it will have ‘a touch of you’ to your new subscriber, and has a higher rate of the subscriber actually accepting. In addition, you can also control the landing page that the subscriber would be taken to, once they confirm that they want to receive information from you (this is excellent, especially if you have 2 lists from 2 different websites).
5. You can use Aweber to send your monthly Email Newsletter, and also to create autoresponders to build a relationship with your subscribers starting the moment they sign up. Autoresponders can welcome new subscribers, educate them about your products, and drive them back to your website. In addition, Aweber has an Autoresponder Send Window feature, where you get to choose the day and time you know it is best for your subscribers to receive emails from you.
6. You can choose from over 135 HTML email templates that are tested for readability, if you love sending colourful, image-rich newsletters, or you can paste in your own template or create one from scratch using the message editor. There is no need to know any HTML.
7. You can have unlimited follow up messages that Aweber will automatically send to your opt-in subscribers. You get to choose the order you want your emails to be sent, and how far apart you would like them to be sent. Aweber lets you know the possibility of your email’s spam rate before sending, so that you can adjust your message accordingly to lower the score. In addition, you can also track all the links in each email.
8. Can send a broadcast to all your subscribers, or you can even choose a particular list. When you send a broadcast, Aweber allows you to monitor to how many subscribers was the message sent to, how many were delivered, and how many were actually opened.
9. Can set up different lists for your prospects and customers, or for different websites – all from the same account. Each list will have a unique list of emails and a unique customized signature box. So if you have 2 websites, you can easily send 2 different lists of emails with a unique call to action in your signature box specific to your subscribers’ interests. In addition, you have the option that Aweber will automatically subscribe or unsubscribe someone from one list when s/he subscribes or unsubscribes from another list. Also, if you already have an existing list of subscribers, you can easily migrate this existing list to Aweber.
10. Can easily integrate your list with many shopping-carts and other third-party applications. For example, if a customer shops at your webstore, the customer will automatically receive an e-mail if they want to be included in your email list. Then, unlimited autoresponders can be set up, such as sending them a follow-up message after 10 days asking them whether they are satisfied with their purchase, sending them a survey, and so on.
11. If you have a blog, you can send Blog Newsletters (RSS to Email). The Blog Broadcaster automatically turns a blog’s RSS feed into email that you can send to readers daily, weekly, monthly or whenever you have something new on your blog. With email bloggers can reach a broader audience than they can with RSS subscribers alone.
12. Aweber offers very detailed and easy-to-read reports. You can track each campaign to see what’s working and what isn’t. For example, you can see how many of the emails you have sent were delivered, how many were actually opened, and you can also track every single click in the email. You can also get a detailed report on your subscribers. For example, when did they join, which list are they on, which was the last e-mail they received, how many emails they have received so far, if they unsubscribed, and so on. In addition, if someone unsubscribes, Aweber asks them to fill out a form for feedback, which you will have access to, to be able to tweak your campaigns accordingly.
13. Aweber also offers powerful testing tools. For example, is your signup form grabbing visitors’ attention (find out through split testing web forms), what is the best time to send your email newsletter, which email title will prompt subscribers to open and read the email? With email web analytics, you will be able to answer these questions and more, and you would be able to tweak your campaigns to be more successful.
14. Customer Service is excellent. These guys are 100% behind their product. Apart from the excellent educational materials such as their articles, videos and webinars, they also offer all users free customer support as much as you need. You can ‘speak’ to real people by phone, email or by live text chat. And this, even though Aweber is easy to use.
15. Aweber is a leading authority among many powerful web stores, online marketers, and industry leaders. Aweber have been in business for over 12 years.
16. Pricing of Aweber grows with your success. For up to 500 subscribers, it is $19 per month or $194 yearly. This price includes unlimited autoresponders, unlimited follow ups, unlimited broadcasts and unlimited campaigns. It is excellent if you have more than one site and would like to manage all of your email marketing in one solution. You would pay more only as your list grows, at a monthly amount billed separate from your Account Plan. For example, for 501 to 2500 subscribers, you pay an addition $10 monthly. This plan is quite straightforward and one of the most reasonable on the market.
17. In addition, Aweber offers a 30 Days Trial for only $1. And if within those 30 days you are not satisfied with the results, Aweber offers a full, hassle-free refund. This is a great way to test Aweber. Click Here And Get Your First Month For Just $1
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