12 characteristics of a successful online marketer
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The other day I was invited to a webinar hosted by David Wood and his team (Jim Chao and Kenny Gregg). The guest speaker was Norbert Orlewicz, co-founder of MLM Lead System Pro. During this exclusive round table Q&A, I suddenly discovered the secret of why some people succeed and others don’t. I’ll be sharing this with you today.
Let’s first visualize this scenario:
A group of 10 people enrol in a system that is excellent in teaching online marketing. All of them have access to the back office of this phenomenal system, where there are tutorials, training, videos, mentors… – all in the purpose of teaching them how they can successfully build their own online business. However, after 3 months, only 5 people are left from the starting 10. Six months down the line, 3 are left. One year on, only 1 person remains and is doing phenomenally well in his/her business earning a 6 figure income!!! How is this possible, if all 10 were treated equally and given the same tools to be able to succeed?!
Is there something wrong with the system? One would conclude that there can’t be something wrong with the system, since one person managed to succeed. There would definitely be something wrong with the system if no one succeeded!!!
Let’s then look at the personality of the 9 people who didn’t make it:
Their course of action must have looked something like this:
They tried out pay-per-click, then they jumped onto facebook, then they tried video-marketing, then they jumped onto article marketing… They stayed with each marketing strategy for a few weeks or months, then moved on to the next. They kept on trying different marketing strategies maybe the next strategy will work for them.
So here is their problem – they tried it. You can’t just try something and expect success. You have to choose something, you decide on it and make it work, no matter what.
Jim Chao initially started out solely on Facebook in his marketing campaign and then moved to pay-per-click, David Wood uses article marketing mainly, Kenny Gregg is an SEO expert, Norbert Orlewicz had mastered MySpace and pay-per-click, Larry Beacham uses LinkedIn. So all these marketing strategies do work (proved) – if one person manages to generate leads off one marketing strategy, then, there is no question about it that that marketing strategy works!!!
The personality of the 1 person who triumphed:
We can attribute a strong drive, determination and passion to succeed.
1. a student forever – committed to learning
You have to keep constantly on top of the industry. Read books, research on internet, take courses. You have to become the leader in your industry. Allow development for personal growth – to allow the opportunity that comes your way when the timing is right.
2. focus
focus, focus, focus. Visualize your goal and work aggressively towards attaining your goal. Sometimes the internet can be distracting with all the noise – focus on one good system and forget the rest.
3. know yourself
You need to find and tap into your strengths – this is critical for success.
4. decision time
make your decision, commit and move forward. Once you make the decision, then no matter how hard and high the obstacles are – no matter what, you are going to climb over them.
Some successful people find themselves at the point of bankruptcy or their back against the wall, with nowhere to go – they’ll either win or lose. Then they end up making a decision and succeed. They would have to make it work because of their situation – in a way, there is no decision to make, the decision is made for them. However, there is no need to come into such a desperate situation before you start making it work for you – you don’t need to come to such a low point. You can decide to go from where you stand now and climb up / move forward from here.
5. passionate
find a subject / marketing strategy that you are passionate about – facebook, article marketing, video marketing, linkedin, …
6. committing
commit to something, make a decision, and go for it a 110%. Choose one or two marketing strategy and work at it until you master it successfully.
7. constantly tweaking your marketing, constantly tweaking your conversions
You don’t pick a strategy like pay-per-click, and you hope it works. No, you work at it until you master it successfully. Jim spends hours tweaking his marketing campaigns because they are not producing, they are costing too much, the conversions aren’t right – he is constantly at it. Need to still spend lots of hours a day on marketing until it works for you.
8. taking massive action
You don’t just get involved. You don’t set up a website or study a marketing strategy for a few weeks, then you hit play and you sit around at the beach. That is the dream that is portrayed on the internet – get-rich schemes, but that is not the reality. Everyone who has success in the industry still works hard.
9. persistence and determination
Choose one or two marketing strategy and work those strategies until you make them successful. You have got to stick with it, you have to be persistent.
10. understand that you have to fail before succeeding
Example, when a stock trader plans out his/her strategy and what and how s/he is going to invest, s/he expects to lose 90% of the time. And all s/he has to do is win at least 1% of his/her trade and earn hundreds of dollars.
Another example is direct mail. A good direct mail campaign is anywhere between 0.5 – 1% response rate. If you get a 1% response rate, then you succeed => a profitable campaign. This means that you are expecting to fail 99% of the time – with the mail going into the garbage. You are counting on 1% to respond.
You need to understand that 80-90% of your marketing will fail. You need to focus on 10%. Now people usually fail, fail and then quit. But successful people fail, fail again, pick themselves up, fail, pick themselves up, fail and then they win.
Being consistent, persistent and knowing (being confident) that you know that you are going to win – you just have to stick it out long enough.
11. set your mindset
You don’t hope that your business will be successful, you make your business successful.
You don’t treat it as a hobby – “I’ll see if this thing works”, “I’ll see what happens in 3 – 6 months”, “I’ll try it for 3 months, then I’ll see what happens”. If you are using words like ‘hope it works’, then you need to seriously work on your mindset. Hoping that you are going to generate leads is not going to get you anywhere. That’s the critical difference. If you catch yourself using the word ‘hope’, then you’ll know that you are not being successful, because you actually don’t believe that you can do it yourself.
12. being an entrepreneur as opposed to an employee
If you start any business, you need to invest and work hard. An online business is no different – many people go on the internet and they think it’s a lottery ticket, a free ride, a game. We are still talking about starting a real business.
If you never started a business before in your life then you need to read/study some books. You have to learn what it means to run a business – what’s the difference between being an employee and being an entrepreneur. Pick up some Robert Kiyosaki books and understand what it takes on a mental level to make the huge leap from being an employee to being an entrepreneur – and running your own business.
Summary
The only limit is your drive, determination, your passion to be successful. That goes for anything that you want in life. Being passionate about something. Committing to something, making a decision and going for it a 110% … and knowing in the core of your being that you will not be denied.
Only you set your own limits.
To Your Success
P.S. Are you still hoping for the big break? If you are sick and tired of chasing people, with no break in sight, then it’s time to take control and change your action plan. Uncover my secrets to generating free leads and signing up more reps than I can handle on complete autopilot using social networking marketing. Go here NOW! => Give Me The Secrets
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